![]() This led to the order to destroy or sell the presses and tools associated with building mechanical movements. ![]() It is always good to remember that the El Primero movement almost disappeared at the end of the 1970s when management at Zenith Radio Corporation, the American parent company of the brand at the time, lost faith in mechanical watches and decided to limit its production to quartz timepieces only. The main requirement, of course, being the high-beating frequency of the calibre, allowing the chronograph function to measure time accurate to 1/10th of a second. The more convenient option would have been to simply add a module to a base movement, but Zenith’s plan was far more ambitious and contained additional requirements, making the project even more challenging. Launched in 1969, it is the result of seven years of hard work from the Zenith watchmakers who set out to create the first fully integrated automatic chronograph movement. The El Primero movement is an icon in itself and has been in production for more than 50 years.
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